Transformation happens here. Human first. Innovation always.

Better user

Making it human.

ICON Digitl 01_1.mp4

ICON’s digital agency service team works at the intersection of technology, empathy and accessibility. With a deep belief in human-centred design and a passion for excellence, we craft digital experiences that are intuitive and inclusive.

If you’re ready to transform your government, B2B or B2C website or digital service, we can help you get there.

Who we are and where you’ll find us

We are user researchers, UX specialists, designers, full-stack developers, content strategists and writers in Melbourne, Sydney, Canberra and Brisbane.

Drive customer engagement using interdisciplinary thinking and future-focused service design.

ICON Websites

Digital services

Engage with us to deliver a single service or a fully realised product.

Research, data & user needs analysis

Understand your users’ motivations, needs and emotional states.

Research, data & user needs analysis

  • Stakeholder workshops

  • Data collection and analysis

  • Card sorting

  • Tree testing

  • Information architecture

  • Content mapping

  • Functional analysis

CX, UX and UI design

Bring your digital brand to life through guides, systems and libraries.

CX, UX and UI design

  • Service design

  • Customer experience design

  • User experience design

  • User interface design

  • Conversational interface design

  • User journey mapping

  • User testing

  • Design systems

  • Component libraries

  • Digital brand and style guides

Website development

Leverage open-source frameworks and solutions to create fit-for-purpose, scalable and secure websites.

Website development

  • Drupal development
  • GovCMS development
  • Digital Experience Platform (DXP)

  • Martech partnerships

  • SaaS and PaaS solutions

  • Wordpress

  • Vue.js and React

  • Content migration

  • Search

  • API customisation and integration

Website accessibility & compliance

Ensure your service adheres to modern accessibility standards, making it usable by all users regardless of their environment or ability.

Website accessibility & compliance

  • Accessibility audits and updates

  • WCAG 2.0 Accessibility (A to AAA standard)

  • Accessibility testing (automated and community testing)

  • Meeting NDIS accessibility standard

  • Meeting government accessibility standard

  • Technical development

Hosting, security & support

Our support team is ready to monitor, patch and enhance your website via a competitive service agreement.

Hosting, security & support

  • Amazon Web Services (AWS) and

  • GovCMS SaaS and PaaS

  • Drupal hosting

  • Web protection service - Cloudflare, CDN, WAF and DDOS

  • Monitoring and security patching

  • Development environments and backups

Digital marketing

We deliver engaging experiences that convert visitors into lifetime customers.

Digital marketing

  • Market research and strategy development

  • Creative development, production and copy writing

  • Digital marketing platform set-up and management

  • Digital media planning, buying and automation

  • Microsite and sale funnel design and development

  • Data analysis, reporting and SEO

  • See Digital Marketing service

Digital content strategy

We have a dedicated team of content strategists, writers, editors, storytellers and graphic designers at your service.

Digital content strategy

  • Writing and editing for the web

  • Content strategy development

  • Content governance and publishing workflows

  • Tone of voice and writing guides

  • Graphic design and infographics

  • Storytelling

  • Video, photography and podcast production

  • See website and digital content strategy services


Our best in class UX and development team craft exceptional user experiences for modern ecommerce businesses.


  • Magento, Woo Commerce and Shopify development

  • Best in class UX design

  • A/B split testing

  • Sale funnel optimisation

  • Hosting and support packages

  • Promote your business with integrated brand, PR and marketing services

Make what matters.
Let’s talk.

132C Gwynne Street
Cremorne VIC 3121 Australia
Suite 3-4, Level 6
2-12 Foveaux Street
Surry Hills NSW 2010 Australia
Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia
25 King Street
Bowen Hills
Brisbane QLD 4006 Australia
Suva Business Center
177-181 Victoria Parade
Suva, Fiji

ICON recognises the First Peoples of this nation and their ongoing connection to culture and country. We acknowledge First Nations Peoples as the Traditional Owners, Custodians and Lore Keepers of the world's oldest living culture and pay respects to their Elders past, present and emerging.

Australia's leading integrated agency offering best-in-class PR, digital and creative services in Melbourne, Sydney, Brisbane and Canberra.

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