Social media &
digital marketing

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Bringing together creative thinking with data-driven strategies to craft multi-channel campaigns that connect with your audience and drive real-world outcomes for your business.

Social and digital play an integral role in the modern communications strategy. Our team of social and digital experts are ready to level up your social media game and reach your audience in a way that differentiates your organisation and drives results.

From strategic planning using data-led insights, through to creative development, production, media implementation, amplification and analytics – Icon's digital marketing service is custom-built to help grow and nurture your customers.

Every organisation is unique, which is why we offer customised packages tailored to your needs. Whether you require comprehensive social and digital campaign management or just additional support for your internal resources, we have the solution.

What we do

Ready to connect, engage and inspire? Choose from a comprehensive suite of social media and digital marketing services.

Our services include best-in-class:

  • Strategy development

  • Digital reputation management

  • Social & digital advertising

  • Reporting, analytics and optimisation

Social media & digital marketing services

Our integrated planning, creative, execution and measurement model is purpose-built for today’s digital-first experience economy. Engage with us when you're ready to amplify your brand and grow your customer base.

Search Engine Optimisation

Our technical team can ensure your website is optimised for SEO, and our digital PR team can deliver keyword rich content and back links from leading industry media.

Search Engine Optimisation

  • Technical audits and site reviews

  • Keyword and competitor research

  • On-page optimisation

  • Content gap analysis

  • Link building strategy

Marketing automation

Automation helps nurture your customers via email, social media, web and text with a personalised experience. It reduces repetitive tasks and streamlines processes – freeing up time for strategy development, analysis and campaign fine-tuning.

Marketing automation

  • Platform review, recommendation and configuration

  • Campaign development

  • Customer segmentation

  • Email, EDM and text marketing

Search Engine Marketing

Maximise brand visibility and attract potential customers with targeted search engine campaigns that showcase your unique value proposition.

Search Engine Marketing

  • Search and Display ads

  • Keyword research and planning

  • Targeting and audience optimisation

  • Engaging ad copy and banner designs

  • Import Google Analytics conversions goals

Digital analytics

Track activity across your website and other digital platform with our Google Analytics tracking and tag management services.

Digital analytics

  • Complete GA4 setup

  • UA historical data export

  • GA4 custom dashboards

  • Custom event tracking

  • Measure marketing attribution

Reporting dashboard

Leverage real-time analytics via an integrated dashboard customised for your reporting needs.

Reporting dashboard

  • Real-time reporting dashboard

  • Integrated with all marketing channels

  • Easy access and shareability

  • Interactive dashboards

  • Scalable and customisable

Strategy development

Results-driven strategies for social and digital channels or as part of wider communications strategies. Built for your business goals.

Strategy development

  • Social media strategy

  • Content strategy

  • Digital performance

  • Communications strategy

  • Campaign strategy & planning

  • Competitor analysis

  • Channel audit and analysis

Content creation

From graphic design to videography and everything in between. Our creative team are social natives who know how to craft content that audiences love.

Content creation

  • Graphic design

  • Videography

  • Photography

  • Animation

  • Podcasting

  • AR/VR

Influencer marketing

Harnessing the right voices to take your brand to your audience. We manage end-to-end influencer marketing campaigns that drive real results.

Influencer marketing

  • Influencer outreach

  • Talent management

  • Paid partnerships

  • Campaign & brand ambassadors

  • Reporting & evaluation

Paid social & digital advertising

Our social and digital strategists craft and execute paid campaigns that drive your audience through the funnel. From conception to execution and evaluation - we’ve got you covered.

Paid social & digital advertising

  • Paid social & digital strategy

  • Campaign management

  • Display advertising

  • Social advertising: Facebook, Instagram, YouTube, LinkedIn, TikTok, X (Twitter), Snapchat & more

  • Lead generation

  • Paid content development

  • Reporting & analytics

Community management

The frontline of the modern customer experience. Brands can no longer afford to overlook the opportunity to engage with their audience. We make it happen and make it count.

Community management

  • Social media listening

  • Community management

  • Crisis management

  • Digital reputation management

Who we work with

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Who we are

Shannon O'Neill

Shannon O'Neill

Director of Digital and Social Media

Shannon recently joined Icon Agency in late 2022, relocating from Dubai where she worked at Seven Media. While at Seven, Shannon was responsible for leading integrated social and digital strategy and overseeing social and digital account activity. She specializes in developing and executing multi-channel digital and social media programs, with extensive experience leading integrated influencer marketing programs for a range of high-profile clients. During her time at Seven, Shannon worked on a variety of notable campaigns, including those for Frontline Heroes Office, Ataya, Aviv Clinics, and RAK Half Marathon. Prior to this role, Shannon served as Social and Digital Manager at Seven, where she executed multi-channel social media campaigns for both UAE and global brands. Notably, she worked with Marriott International, Manchester City, McGettigan's Group, Cinépolis Cinema, 99 Sushi Bar, and Hyatt Hotels.

Shivam Saryar

Shivam Saryar

Digital Marketing and Optimisation Manager

Shivam is a data-driven professional with an entrepreneurial mindset, specialising in digital marketing optimisation, data visualisation and analytics, tag management, reporting automation, and campaign strategy implementation. With robust expertise in both B2B and B2C environments, Shivam has successfully executed brand awareness and lead generation campaigns, demonstrating a keen ability to analyse customer acquisition, track performance metrics, and optimise the ROI of advertising campaigns. With a proven track record in driving impactful marketing initiatives, Shivam is well-equipped to provide valuable insights and strategies to enhance the online presence of small and large businesses and maximise results.

Eline Hoeneveld

Eline Hoeneveld

Social Media Manager

A social media and digital communications professional with a unique expertise working with complex and societal issues. Eline holds a Masters History of International Relations and Bachelor of History, providing her with a specialised understanding of media landscapes and trends. With over 2 years experience executing digital communications projects and managing multiple digital-focused, social-first accounts including Microsoft, and Rituals. Eline’s previous experience includes communications and marketing for humanitarian projects.

Tait Ewin

Tait Ewin

Account Director

Tait has over 8 years of experience leading brands in media, strategic communications and client management in Singapore and Melbourne. He has worked across media agencies and publishers applying his skills to brands across finance, tourism, hospitality and Government. He has managed global campaigns for leading brands such as HSBC providing campaign client service and providing timely delivery of all contract deliverables. Across the Icon client portfolio, Tait works closely with government clients in Victoria including the Department of Home Affairs. He provides strategic insight and digital expertise on the current media landscape and campaign executions while staying up to date with recent trends on media platforms that provide clients with opportunities and insights. He is an expert in planning, project management and executing integrated activations for clients.

Lyla Thorn

Lyla Thorn

Senior Marketing Executive

Having initially joined Icon as an intern, Lyla quickly progressed into a full-time role, having demonstrated exceptional design skills, and a natural ability to work in the fast pace of an agency environment. Lyla now works in a range of digital design, social media and content creation roles across key Icon client projects, as well as forming a key part of Icon’s own marketing team.

Ready to discuss
your brief?

Our digital marketing team are ready to discuss your brief – from a simple Google Ads campaign to a creatively-led, fully integrated product launch.

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Beyond marketing

Looking for additional support? Our integrated, in-house model can scale to meet your unique requirements.

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