Transforming Australian government with GovCMS and Drupal

Leading UX, Drupal, GovCMS and content specialists in Canberra, Melbourne and Sydney.

Government websites

We are a single team of engagement experts, designers, content specialists, and engineers dedicated to delivering the next generation of public sector websites.

Strategic and interdisciplinary, we understand the disruptive forces reshaping modern communications – from UX-led solutions design to robust and wholly integrated websites and systems.

We partner with clients to transform their communications into accessible, people-centred services.

Our delivery model is based on the Digital Service Standard and extends through PR and communications, advertising and marketing, content creation, plus behaviour change campaign design and management.

Our team is yours. Partner with ICON to help frame, scope, design, develop and support your next project.

Government websites

GovCMS – a
new standard for
digital government

Managed by the Department of Finance, the innovative and award-winning GovCMS platform is created for government by government.

GovCMS was developed to reduce website deployment time and cost, and provide government agencies with a fully managed service that meets Australian Government standards.

ICON has delivered sophisticated GovCMS and Drupal websites for the Department of Defence, Department of Home Affairs, Australian Space Agency, Royal Australian Air Force, NDIS, NDIS Quality and Safeguards Commission, Department of Communications and the Arts, DFAT, National Library of Australia, National Capital Authority, Aged Care Quality and Safety Commission, Australian Charities and Not-for-profits Commission, Commissioner for Environmental Sustainability for Victoria, Invest Regional New South Wales, Victorian Health Complaints Commissioner, Fisheries Research and Development Corporation, National Anti-Corruption Commission, and the Department of Veterans' Affairs.

Highlights of the
GovCMS platform

  • Cost effective deployment, customisation, hosting and support

  • Effective and state-of-the-art CDN and DDoS protection technology

  • Reduced production times and standardised processes

  • Adherence to Australian Government security policies and accessibility standards

  • Enterprise-grade maintenance and support

  • User-friendly experience across all device types and screen sizes

Digital services
for government


We run tailored workshops with project stakeholders to understand intent, user types and cultural requirements – connecting needs, content and messaging requirements.


We work with project teams to create road-maps and timelines, outline technical requirements, define channels and content, and link with a launch strategy.


We team with departments, ICT and communications managers to create usable, secure and scalable digital services for citizens; and are experts in applying DTA Digital Service Standard principles.


With the benefits of rapid, interactive prototyping we can test, validate and iterate ideas with real people to enhance service usability and usefulness.


Our in-house editors, writers and designers create tone-of-voice guidelines and content to suit specific audiences. A clear communications strategy, custom content creation, use of search and taxonomies, and clever storytelling ensure your messaging is concise and useful.

Secure Form and CMS solution

Our ‘SecureForm’ and ‘SecureCMS’ solutions address the need for a more secure and robust method to encrypt Drupal-based website forms and protect content management systems from being breached. Read more.

GovCMS SaaS and PaaS

If needed, we can deploy GovCMS to ensure your project is based on approved government standards and is hosted and supported via a fully managed service or stand-alone AWS instance.

Government website design systems

Our team can design, build and adhere to government-mandated website design systems, such as the NSW OneCX program and VIC Ripple Design System.


Where GovCMS isn't required, we can build a custom Drupal website to meet your project's specific needs. We can also upgrade your old Drupal website to the latest version. See our Drupal developer services.


We advocate and comply with the Digital Transformation Agency’s Digital Service Standard and accessibility requirements documented under the Web Content Accessibility Guidelines at a minimum of Level AA.


We can seamlessly integrate content between websites and third-party data sources to provide a unified experience for your users through the use of existing or custom-built APIs.

Launch and improve

Launching a digital project is only the beginning. We help measure and iterate to meet your communications goals, plan future functionality, and manage technical and security upgrades.

Managed hosting

ICON partners with tier 1 Australian hosting providers, including GovCMS, AWS and, to provide a secure, best-in-class hosting service approved for government use.

GovCMS training

We'll train your team in GovCMS website and content management via tailored training sessions, user guides and video guides. Enquire now.



Work with a multidisciplinary team to build a launch strategy and amplify your communications to the widest possible audience.

Our creative, communications teams are experts in behaviour change theory, brand development, advertising and marketing, data analysis, media relations and crisis management.

Make what matters.
Let’s talk.

132C Gwynne Street
Cremorne VIC 3121 Australia
Suite 3-4, Level 6
2-12 Foveaux Street
Surry Hills NSW 2010 Australia
Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia
25 King Street
Bowen Hills
Brisbane QLD 4006 Australia
Suva Business Center
177-181 Victoria Parade
Suva, Fiji

ICON recognises the First Peoples of this nation and their ongoing connection to culture and country. We acknowledge First Nations Peoples as the Traditional Owners, Custodians and Lore Keepers of the world's oldest living culture and pay respects to their Elders past, present and emerging.

Australia's leading integrated agency offering best-in-class PR, digital and creative services in Melbourne, Sydney, Brisbane and Canberra.

Copyright © 2024 ICON Agency (ABN 12 103 086 451) /Privacy statement